AXE Gold Temptation Release Experience Aboard the Atlantis Yacht Produced by Decco by Party Up Productions

For the New AXE Temptation Fragrance, Ogilvy Public Relations tasked Decco by Party Up Productions with creating a custom AXE experience aboard the Atlantis Yacht, NYC of Yacht Events, LLC.. Custom Branded Vinyl Decal Wrapping, Casino Games, Photo Booth, and a Custom Rotating Display were all used to accomplish the task.

The AXE Experience started out with Dark Temptation being celebrated with catered chocolate confections, reflecting the fragrance. Half way through the experience, the Atlantis Yacht decoration was flipped as our Custom Rotating Display, fabricated here at Decco by Party Up Productions, was rotated unveiling Gold Temptation. Along with the reveal the catering was switched to Gold themed delectables that reflected the new fragrance.

As a product I use, I was excited to produce and design this event for AXE’s release experience. The pinnacle of the event was the custom display case fabricated here at Decco by Party Up Productions used to unveil Gold Temptation. I was tempted by the Gold Side.


– Frank Padrone

Michael B. Jordan of Creed, Fantastic 4 joined us for the three hour tour of Manhattan by sea aboard the Atlantic Yacht, NYC. It was definitely a experience to remember; It was #TemptationTuesday!