Benefit Cosmetics 3rd Annual Brow Search at Oheka Castle

Each year, Benefit Brow Search brings together the biggest beauty influencers and gives them a fun way to celebrate and experience the true power of eyebrows and makeup.  The 3rd annual Brow Search by Benefit Cosmetics was held at Oheka Castle, NY! Every Brow Search has a new theme, this year's being Arch Academy!  Going with the theme, benefit brought in beauty influencers, “Arch Academy Browfessors” Desi Perkins, Nikita Dragun, Patrick Starrr & Ale La Chula, to lead the top 20 contenders to compete for $50,000 and a winner of Benefit Brow Search, Best in Brow.  Decco by Party Up was brought in byBenefit to help create a university look at the beautiful Oheka Castle.   

Working directly with Benefit throughout the planning and executing of this 3 day competition, Decco by Party Up branded the castle with banners and signs.  Created windscreen signs for the entranceway and custom banners that accented the castles exterior with the Benefit Brand. As you entered, Decco created additional banners and signage throughout the castle: magic banner T stands that were moved around throughout the competition and large canvas prints of the influencers.  With a wide variety of rentals including, staging, podium, lounge vignettes, desks, as well as customizing lockers and chalkboard with Benefit’s signature pink, Decco helped create the unique atmosphere that Benefit was looking for.  Throughout the competition Decco handled all audio/visual needs and provided sound, screens and lighting.  It was a great competition and Decco enjoyed working with Benefit Cosmetics in transforming Oheka Castle into the Arch Academy!