Benzinga, ‘the dynamic and innovative financial media outlet that empowers investors’, approached Decco by Party Up Productions for a lounge package to use at the Benzinga Fintech Awards NYC. The lounge furniture package turned into a full blown transformation of Three Sixty° in Tribeca, NYC, NY.
To perform the transformation, every column, elevator, and even the front doors were covered in custom branded vinyl decal wrapping; Creating colorful and stylistic advertising opportunities for the Benzinga sponsors. Decco’s lounge package sponsored by Morning Star allowed patrons to relax before and after the awards ceremony, with guest speaker Tiki Barber. All lighting was provided by AV Workshop.
It was such a pleasure to transform Three Sixty° into the Benzinga Fintech Awards NYC. The team here at Decco by Party Up Productions worked hard to complete the design. From the Red Carpet Step ’n Repeat, the white leather lounge, to the vinyl decal wraps, everything was a huge success.
– Heather Leonhardt